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I once worked with a fractional CFO firm that was doing quite well without a fancy funnel.  Their CEO would give talks at local events, and afterward, people would line up to learn more.  No lead magnets or drawn out nurture campaigns… Just old fashioned in-person networking and presentations. But, then they wanted to scale…

A friend of mine recently went shopping for a new laptop. They did what most of us do… lined up spec sheets, comparison charts, and watched expert YouTube breakdowns. On paper, one option stood out as the clear winner: faster processor, longer battery life, more affordable. Logically, it was a no-brainer, but… That’s not the…